What's New




ELC Dao of Hair begins with natural Traditional Chinese Medicine inspired ingredients such as Olive Oil, Green Tea and Kiwi, blended together with modern technology, producing hair care formulas that are both high performance and have high fashion finishes.

ELC Dao of Hair products are made with soft chemicals that will not harm the hair and natural botanicals.





Brazilian Blowout is the most innovative and effective professional smoothing treatment in the world!  Through the use of a super nutrient complex and a proprietary polymer system, Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.  There is no damage, no harsh chemicals, and no formaldehyde.  The end result is smooth, healthy, frizz-free hair with radiant shine!





INOA stands for "Innovation No Ammonia and is a revolutionary hair color system that has no ammonia, no odor, 100% coverage of white, and has a hair color palette of 49 shades and with additional shades being added soon.  INOA is the first haircolor of its kind to introduce Oil Delivery System (OD) technology and replace ammonia with MEA.  INOA delivers exceptional permanent hair color results, and lab testing shows that after nine applications, INOA colored hair is as smooth as before color was applied.





Using nature's most certifiably organic ingredients available, All Nutrient has set a standard for the finest hair care produts ever.  Research and innovation goes in to every product.  All products are sulfate free and infused with the finest ingredients possible to ensure the health and beauty of your hair.

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